1. Libros Mercadotecnia by Fischer de la Vega, Laura Publication: Atlampa McGRAW-HILL 2004 . XVI, 540 p.:28 cm + CD Rom , Incluye índice analítico Date:2004 Availability: Copies available: Biblioteca Central (1),

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2. Libros Mercadotecnia by Fischer de La Vega, Laura Estela Publication: México: McGraW-Hill, 2011 . xiii, 273 p. Date:2011 Availability: Copies available: Biblioteca Central (1),

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